design industriel
life size model of the store

camper store : a film set

The Majorcan shoe brand camper collaborated with ECAL on an interdisciplinary project to shoot a short film, staged in a mock- up of their shop. Under the supervision of Bethan Laura Wood, a London based designer, we developed a concept around two-way mirrors. On one side the customer can see themselves and on the other, the passers by would see the customers through the mirror from the street. We wanted a striking yet simple stage, playing with the perspective and very few colours.

Our concept was selected and built as a film set. The film director, Jan Czarlewski, wrote “training”, a short sketch with this visual effect at the heart of the story. The film was presented at the Milan Furniture Fair in 2014.

to see the film / le making of

team project with Dongin Seol and Aeneas Stankowski realized at ÉCAL / 2014

life size model of the store

life size model of the store

 photo credit ÉCAL / Axel Crettenand

photo credit ÉCAL / Axel Crettenand

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inspiration & concept

inspiration & concept

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two way mirror

two way mirror

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ready for filming

ready for filming

on set

on set